We undertake assessments and develop tools to evaluate issues at a project, product, operational, supply chain and company level.


James Spurgeon, our lead consultant, has undertaken several hundred natural capital assessments in the UK and globally for businesses and governments, and many that integrate social capital too. Based on his experience, we typically develop simple but effective bespoke solutions for our clients, drawing upon the best elements of existing tools, guidelines and industry best practice.

We have project experience with most ecosystems, but in particular: freshwater (rivers, lakes and canals), coastal, marine, coral reefs, mangroves, forests and agriculture as well as deserts, mountains, deep water and arctic habitats.   

Recent and ongoing Sustain Value projects include:  

  • Reviewed global water net neutrality/net positive initiatives for a multinational company and advised them on a suitable definition, approach and strategy to take forward.   
  • Reviewed environmental and social issues relating to five mining investments for a specialist investment fund to help inform the operations to deliver net positive impacts.
  • Trained a multinational company on natural capital and advised on ideas to take forward a natural capital strategy, including undertaking a natural capital pilot study.
  • Provided technical review input for Prince of Wales's International Sustainability Unit's Coral Reef Economy Report. 
  • Provided technical review input for PwC for the development of the ENCORE tool for financial institutions to assess business dependencies on natural capital amnd ecosyste services.   
  • Developing an environmental and social profit and loss account for Roche, a FTSE 100 company, for their 2019 annual report. 
  • Applied the Natural Capital Protocol for tourism private sector in Palawan, Philippines in relation to valuing their impacts and dependencies on coral reefs, fish and water quality - and explored links to World Bank WAVES natural capital accounts.
  • Natural Capital Protocol training program - delivered 3 one day training sessions and expert advice to multiple businesses in Abu Dhabi to enable them to decide what natural capital assessments to undertake and how to do it. 
  • Main technical advisor for a natural capital assessment applying the Natural Capital Protocol at a landscape level for a company with major landholdings in South East Asia. 
  • Undertaking a water related natural capital assessment for Roche at one of their manufacturing and research sites - focussing on business and society values as well as links with biodiversity and green space values.   
  • 18 month review and reporting on natural capital and water valuation publications, case studies and tools covering all sectors globally.
  • Undertook several Ecosystem Service Assessments for pipelines crossing multiple countries and seas - for projects in Europe and in Africa.  
  • Applied the Natural Capital Protocol in relation to water issues at several operational sites in two countries for International Paper, a major paper and pulp company - assessing water costs and values (both buusiness and societal) at a catchment level. 
  • Investigated net impact approaches for the EU (assessing links to natural capital accounting) and for a confidential client in relation to adopting a Net Positive approach.
  • Ongoing valuation of environmental and social impacts in monetary terms for a FTSE 100 company's annual Sustainability Report (for the fourth year now).
  • Investigated monetisation of environmental and social impacts for various other FTSE 100 companies.
  • A main technical advisor and author of the Natural Capital Protocol - played a lead role on scoping and valuation chapters, and contributed to all parts of the main guide.
  • Undertook a detailed natural capital assessment (deep dive) pilot study for Roche's operations in Switzerland to test and inform the Natural Capital Protocol.
  • Undertook two water valuation projects for extractive companies - evaluating costs and benefits of alternative water sources (e.g. desalination & river abstraction) and better understanding water management costs and values (private and societal)at a major operational site. 
  • Assessed the links between business, government and financial institution natural capital accounting applications, approaches and data requirements. 
  • Developed a natural capital accounting for business decision framework to help companies decide what form of natural capital accounting is best for their business.
  • Developed the ESE-ROVA (Environmental, Social and Economic - Risk, Opportunity and Valuation Assessment) tool to help companies demonstrate they are creating shared value and have a net positive impact to society.
  • Developed numerous tools for companies to assess biodiversity and ecosystem services (BES) risks, opportunities & values (i.e. accounting for natural capital and assessing shared value).
  • Undertook numerous Corporate Ecosystem Valuation studies for specific projects & products.
  • Undertook a biodiversity offsetting and damage compensation study (IFC PS6 2012 compliant).
  • Provided corporate training and company policy advice on managing BES (IFC PS6 2012 compliant).
  • Customisation and delivery of Business Ecosystem Training (BET) as a one day course for the mining sector.
  • Training WBCSD members on Corporate Ecosystem Valuation.
  • Training IPIECA members on BES risk and opportunity assessments, and developing associated training materials.

Prior to Sustain Value, James Spurgeon:

  • Developed many bespoke tools for companies to inform biodiversity, ecosystem services, water, carbon & sustainability related decisions.  
  • Undertook numerous biodiversity offset & valuation (compensation) assessments.
  • Integrated BES assessments in several Environmental and Social Impact Assessments (ESIAs).
  • Performed 100s of cost:benefit analyses for issues including climate change, land and water management, fisheries and renewable energy options.
  • Conducted many coral reef and protected area valuation and sustainable financing studies. 
  • Developed guidelines and gave training on environmental valuation & environmental markets.

For further specific examples or information on the above, feel free to contact us.

Air Emissions
"Your leadership was critical in making the Guide as powerful as it is.  Working with the road testers, your experience ensured that the framework really catered for business needs, which has made it the first-of-its-kind."  (Bjorn Stigson, President of WBCSD, at the time of publication of the Guide to Corporate Ecosystem Valuation - the forerunner to the Natural Capital Protocol). 

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