We create a bespoke team for each project, so our clients benefit from high quality outputs at exceptional value.

Our Core Team

 
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James Spurgeon

Natural capital & impact valuation expert

James has 30 years’ experience in impact valuation - quantifying and valuing natural, social and human capital impacts and dependencies for businesses, financial institutions and governments. He has undertaken hundreds of environmental and social valuation studies and developed numerous related sustainability decision-support tools for clients in many different sectors in the UK and worldwide.

Key areas of expertise include the TNFD, EU-CSRD, nature positive, natural capital assessments and accounting, ecosystem service assessments, water valuation, the blue economy, coral reef valuation, environmental/nature markets and sustainable financing.

James was a lead author of the Natural Capital Protocol and the Integrated Capitals Assessment Principles, and an author of the Natural Capital Protocol Finance Supplement. He has written many other business guides covering natural and social capital accounting, and ecosystem and water valuation.

James sits on the Advisory Panel of the Capitals Coalition and is the Technical Advisor to the Value Accounting Network. He was previously a technical advisor to the Prince of Wales’ Impact Value Working Group, and leader of the EU Business and Biodiversity ‘Natural Capital Accounting’ work-stream .

James has an MBA focusing on sustainability and environmental markets, an MSc in coastal resource management focusing on environmental valuation, and a BSc in Zoology. James loves wildlife, books, films, travelling, outdoor activities and attempting to keep his hand in at a wide range of both ball and water-based sports.


“James is beyond doubt one of the world leaders in the application of a capitals approach and valuation. With a wide range of experience in different sectors and as a valued member of the Capitals Coalition Advisory Panel, I respect and rely on his wise advice and counsel.”

Mark Gough, CEO, Capitals Coalition


Robert West

Consultant

Robert joined Sustain Value in February 2023 and since then has been involved in multiple natural capital projects. He contributed to two TNFD pilot studies, one for a major financial institution and another for a multinational extractives company based in West Africa. He is currently engaged in developing Natural Capital Accounts (NCA) for a national government in the Middle East and provides research support to the Capitals Coalition on integrated capitals assessments. Additionally, Robert is involved in a project with a development bank, aiming to develop an innovative finance mechanism to protect coral reefs across four countries in Southeast Asia.

Prior to joining Sustain Value, Robert gained two years of experience as a Consultant for the World Health Organization in Almaty, Kazakhstan. He worked on a range of projects, from co-authoring an in-depth country assessment of Slovenia to performing detailed data analysis on the results of a pan-European health survey during the COVID-19 pandemic.

Robert holds an MSc in Global Environmental Politics from the University of Edinburgh, where he earned a distinction and received the Best Overall Performance award. His research focused on global biodiversity governance, theoretical and practical approaches to valuing nature, and the integration of ecological and economic thinking. He also has a first in his BA in Geography from the University of Leeds, where he received the highest mark in the year for his dissertation.

Outside of work, Robert seeks to spend as much time outdoors as possible. He is a keen trail runner, hiker, sailor and wildlife enthusiast. He is currently based in Bogotá, Colombia, where he is making the most of being in the second most biodiverse country on Earth.

Samir Fryatt

Analyst

Samir is an advanced data analyst who harnesses his skills to quantify natural capital and value the benefits it provides to society through ecosystem services. He is highly proficient with various software packages (particularly ArcGIS, QGIS, and R) and has a wealth of experience in data analysis including his Biodiversity & Conservation MSc from the University Leeds.  

Since joining Sustain Value, Samir has helped create ecosystem service maps and natural capital accounts for a national government in the Middle East; developed and presented training programmes on tools and data requirements for the Taskforce on Nature-related Financial Disclosures (TNFD); compared nature metric requirements for the TNFD and EU Corporate Sustainability Reporting Directive (CSRD) for mining operations in West Africa; and supported a site prioritisation analysis for coral reef insurance and sustainable financing products for Indonesia and Fiji. He is currently developing a GIS based tool for screening company sites for their sensitivity in relation to biodiversity and water.

Samir is based in Leeds, UK and is a passionate mountaineer, skier, and hiker.

Matt Smith

Core Associate

Matt is a Core Associate Consultant with Sustain Value and has 20 years’ experience undertaking nature related projects throughout Europe, Africa and Latin America. His work involves applying natural capital and integrated capitals thinking to inform socio-economic development, sustainable use of natural resources and implementing nature-based solutions.

For over a decade he worked as a technical advisor to UK Government on biodiversity and natural capital, with an international portfolio. This included being a principal investigator on a UK government initiative using trade data to develop metrics and impact models for monitoring the UK environmental footprint from resource extraction overseas. He also co-led (until 2020) the Ecosystem Service Partnership Sectoral Working Group on Business and Ecosystem Services and contributed to the biodiversity supplement of the Natural Capital Protocol.

Matt is also an expert on open-access data services that support dynamic ecosystem natural capital accounting and environmental reporting. This includes leading a European Space Agency project increasing the uptake of Copernicus data in natural capital assessments, and coordinating a UK Space Agency project using remote sensing and ecosystem models to implement ecosystem-based management and sustainable livelihood development in forestry and agriculture production landscapes in Peru, Colombia and Chile.   

Matt holds a First-Class BSc Honours Degree in Ecology and Biogeography from the University of Brighton and MSc in Conservation Science from Imperial College London.  He is currently based in Brazil.

We aim to bring an optimal blend of expertise for every assignment. Our core team is expanded, as necessary, by the following networks:

Our Associate Experts

We have an extensive global network of experienced independent experts.

Our Partners

We have several partner organisations who complement and strengthen our client offering.

Our Graduate Network

We regularly use high calibre graduates to provide research and analysis input on our projects.

With this network-based structure, our business model has minimal overheads - so we can offer clients top expertise at highly competitive prices.